Partnering: For any entrepreneur, the decision to sell all or part of one’s business can be difficult. We understand the hesitation and concern that many vendors feel when seeking the right buyer. Genesis Capital provides them with a true partner that is willing to work with them if they plan to remain involved in the business. We understand the real issues facing business leaders and can relate to their challenges. This enables us to provide practical guidance and strategic advice to management: we speak the same language.
Active involvement: For every investment that we make, Genesis Capital takes an active role. Not only do our principals commit their own capital to each investment, but also their time and attention. We ensure that Genesis Capital is represented within our portfolio companies, not only on the Board of Directors, but also on an operational level where we can put our experience to work.